Do you want to understand the value of Facebook advertising?
In the list below, we are going to cover 19 benefits that Facebook advertising provides for your business.
One of the biggest mistakes a business can make is not leveraging all of the benefits that Facebook advertising has to offer. Doing something with regards to your advertising strategy and the goal of acquiring customers is critical.
Every day your business is not leveraging Facebook advertising you’re losing money. Find out why below:
- Your customers spend the majority of their time on Facebook
Starting with the underlying numbers, 80% of all Internet users are on Facebook. While most people think of Facebook as a young person’s platform 65% of those over the age of 65 are on Facebook as well. As of the second quarter of 2018 Facebook had 2.23 billion monthly active users. Not only that, most users check their Facebook page several times a day. No matter your target audience, they are using Facebook daily and therefore having your businesses ads on Facebook puts you in front of those customers daily.
- Facebook allows for the highest-level of targeted advertising
Facebook provides you with the tools you need to reach your exact audience. One of the most significant benefits of Facebook ads is that you can advertise to potential customers based on age, behavior, location or interests. Having even a baseline understanding of your customers allows you to target them through Facebook advertising.
- Running ads on Facebook is the most cost-effective method of advertising
Due to the low introductory costs, running advertising on Facebook is one of the most cost-effective forms of advertising. With ads starting as low as five dollars and the ability to reach up to 1000 people, it becomes far cheaper than running traditional ads or relying on costly search engine optimization to drive organic results.
- It drives near immediate results
With Facebook advertising, you can start to reach thousands of people today! If your business needs a fast way to drive conversions and web traffic, Facebook advertising will be the best solution.
- It builds brand awareness
given the nature of Facebook, advertising your business on the platform will drive significant brand awareness. Facebook advertising provides a fantastic way to introduce people to your brand and the more people that are familiar with your brand, the higher the likelihood that they will purchase your products when it comes time to make that buying decision.
- Facebook ads drive website traffic
Ads run on Facebook will lead to an increase in your website’s traffic. By running a click-based campaign targeting your site, displayed to your audience, you can send qualified leads directly to your website. Facebook ads are by no means the only source to drive website traffic, but as mentioned above due to its cost-effectiveness, it becomes one of the best options.
- You can increase leads, sales, and revenue
Facebook advertising is proven to drive leads, sales and revenue. You can see in the below screenshot one of our clients spent $182.45 on Facebook ads resulting in 363 point clicks and a little over $1200.00 in sales. This represents a significant return on investment.
- Facebook provides all of the analytics you need
A business never has to guess the value of their Facebook advertising. All of the results are quantifiable as the numbers speak for themselves. Along with the cost of your advertising, Facebook provides you the information on how many impressions and clicks you get as well as the number of conversions you see as a result of your advertising. While you will need to ensure that a Facebook Pixel is installed on your website to track the activity, this is something that Shopify makes easy. If you run into issues though, the experts at Shop Style Design can help you out.
- Facebook advertising leads to greater customer attribution
Customer attribution can be best defined as the number of times your audience will see your brand. The more times they interact with your business and brand the more likely they are to choose you when making a buying decision. Facebook advertising increases your customer attribution by significantly increasing your “touch points” with your target audience.
- Greater website visitor engagement
Like countless users, you have inevitably visited a website only to see their Facebook advertisement shortly after while scrolling through your feed. What you’re seeing is Facebook remarketing advertising. Remarketing differs from traditional advertising and one critical way and that it targets recent visitors to your website. Generally, this is used to re-engage with potential buyers who did not complete their purchase on your website. This can provide a dramatic boost to your conversion percentage.
- More return customers
Not only can Facebook advertising drive net-new purchases through your website, but it can also lead to higher repeat business from customers who have previously purchased from you. Using the audience feature in Facebook, you can import your customer emails to your Facebook advertising campaign. By doing this, you can advertise directly to the audience that is most likely to complete a purchase.
- More word-of-mouth advertising and referrals
It is the social aspect of Facebook that makes it the best advertising method that exists today. Advertisements that are on Facebook have an ability to go viral in a way that more traditional sources do not. Well-structured ads that are reaching the right people are more likely to be shared with a friend, and the ability to spread via word-of-mouth and these referrals will significantly benefit your brand.
- Building your email list
You can also increase your email marketing efforts by using Facebook advertising. With the “lead ad” form, you can capture email contacts directly through your Facebook ads. You can also send that traffic to a landing page to further increase your email list.
- Grow your blog traffic
A blog with the traffic is like a self-published book available in only one library. Advertising your blog on Facebook provides you exposure to the masses and if you’re targeting the correct people can generate instant traffic for your website. Promoting your blog allows you to build trust and establish your brand as a credible resource for a relevant topic. Active blogging will enable you to develop a deeper connection with your target audience.
- Higher SEO rankings
Google and other popular search engines factor in social signals when ranking websites. A social signal is best defined as the activity taking place on your social media content including shares, comments, and likes on your posts. Effective Facebook advertising can help you to increase this engagement on your posts by using engagement focused ads.
- Make real-time adjustments
Facebook advertising allows you to assess your campaign in real time and make adjustments wherever necessary. This could be as simple as changing a word in your ad or completely revamping your target audience.
Traditional forms of advertising do not allow for this flexibility. In situations such as print media or even Google Adwords, you’re not able to make real-time adjustments to your ads. Instead, you have to wait for them to run their course and take the loss.
- Mobile friendly advertising
As of this year, 52.95% of all Internet traffic is mobile. Considering that more than 85% of Facebook users are accessing Facebook from a mobile device at least once per day, and it becomes clear that the future of online advertising needs to be mobile friendly. Facebook advertising allows you an easy way to advertise to your target audience on the devices that they use every day.
- Facebook advertising is far more efficient than organic advertising
Facebook advertising is essential if your business plans to adopt a social strategy for advertising. Whether you are advertising a product, building a community of followers or posting content, you’ll find yourself in a situation where you are going to need to use Facebook advertising to grow your audience. Unfortunately, with the ongoing changes that Facebook is made to their timeline algorithm, organic Facebook traffic and specifically organic Facebook advertising is dead.
- Budget-friendly advertising
With Facebook advertising, you can set a daily or lifetime budget for your ads, and you can quickly increase or decrease as necessary. There is no more budget friendly method of advertising than on Facebook.
Just be aware that this freedom can come back to haunt you. It is important to draw the line and not underspend or overspend. Underspending can result in you not getting enough exposure to generate any return and overspending on the wrong campaign can result in a waste of thousands of dollars.
We hope the above 19 points have been enough to convince you of the value of Facebook advertising for your e-commerce business. Facebook allows you the flexibility to build an advertising strategy that works for your brand and enable you to reach your target audience.
We know this can be a lot to take in so please feel free to ask any questions you have in the comments below or contact Shop Style Design through our web form.