As more and more businesses embrace social media as a vital part of their marketing strategies, the concept of influencers has been opened up to exceptional scrutiny. Influencers have taken the main stage in recent years across a variety of social media platforms, but none as much as Instagram. Per a March 2019 article from …
Product pricing isn’t as simple as picking a number. Ask too much for your products and services, and people will stop buying. Ask too little, and your profit margins will fall off of the scale. Your customers may also assume your product is of poor quality. Finding the right price balance – or equilibrium – …
2020 Product Pricing Guide: Ecommerce Pricing For Your Online Business Read More »
More than half of the people on the planet use email. Yes, that’s an astounding 3.8 billion people. With this kind of statistic, can you afford not to incorporate email into your eCommerce store? When you pair email marketing with your Shopify marketing strategy, the benefits to your customers increase by 10-fold. Not only is …
There are a variety of reasons why shoppers abandon their carts in the middle of a transaction. In many cases, shoppers get tempted by a Facebook review they see, or by a promotion for a new product that they receive in their email. They go to the retailer’s website and put the item in their …
Using Email to Recover Lost Sales from Abandoned Cart Shoppers Read More »
As the overall marketing industry and digital marketing landscape continue to evolve, oftentimes, business owners wonder about the role that email marketing plays in their business. These advances are incredibly exciting for marketers who now can reach customers in new ways. However, these changes can also create feelings of uncertainty. A key area of concern …
Are you considering starting up your online store, but can’t decide whether to use Shopify or Woocommerce? It makes sense! They’re two of the most popular eCommerce platforms on the market for a reason. But if you’re trying to decide between Shopify and WooCommerce, how do you know which one is better? The truth is, …
Shopify vs. WooCommerce: The Best Online Platform for Your Business Read More »
If you are in the business to sell a product, especially if your business is online and the customer won’t have the opportunity to touch and feel the product before buying, the product description needs to help you make the sale. If your product description doesn’t help the customer to make a connection with the …
A good customer experience is just as important for eCommerce retailers as it is for brick-and-mortar retailers. In fact, one might argue that that delivery strategy is more important than ever for online stores, as in these cases, customers only have two real opportunities to measure their experience with you. Their web experience when they …
If you are new to marketing your business, or even if you have been representing your company for years and years, you probably hear about the importance of SEO to your marketing strategy. In the past, marketers needed to think about how to ensure their ads would show up in the phone book or would …
More and more, our lives are spent online. We work there, we play there and most of us over-share there. In this ever-increasingly digital world, you need a website that isn’t just eye-catching. It has to be continually adapting to trends and search engine algorithms. Sure, you could probably use a DIY website builder, but …
Why You Should Hire An Agency to Build Your Shopify Site Read More »
