Year: 2020

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Branding Opportunities for Small Businesses

At its core, branding focuses on getting potential customers to relate to a business or product. Building on that, it’s about creating a synonymous connection between a product or service and the business. Branding opportunities don’t happen overnight, and it can be a hard and time-consuming undertaking. When not done correctly, certain branding opportunities can …

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Level Up Your Store in 2020 With Marketing Automation

As 2020 starts ticking along, marketing automation is expected to continue growing at 8.55%, which is a staggering number when factoring in that more than 51% of companies are using Marketing Automation already. Furthermore, over 58% of companies are already planning to adopt it.  Marketing in 2020 will be focused on creating unique and engaging …

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Eight Best Practices for Running Successful Promotions

Sales are exciting. For the business running the deal, there’s the rush of satisfying excited customers, receiving lots of orders, and making a healthy profit. On the customer side, there’s the delight of purchasing something new and the gratification of saving money on an item they wanted or needed. Successful promotions deliver rewarding results for …

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