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Understanding eCommerce Analytics

Running a Shopify store can be hard. First, you need to dial in your products and pricing. Next, you need to work on your marketing, …

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Eight Best Practices for Running Successful Promotions

Sales are exciting. For the business running the deal, there’s the rush of satisfying excited customers, receiving lots of orders, and making a healthy profit. …

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Setting Your 2020 Social Media Resolutions

Now is the time to decide your New Year’s resolution. What are your goals for 2020? Read more, learn a new language, make it to …

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10 Strategies to Beat the Winter Sales Blues

Winter has come in the United States and Canada, which means that consumers are dealing with the post-Christmas blues. Credit card bills are arriving in …

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Why Instagram Influencers are Overrated

As more and more businesses embrace social media as a vital part of their marketing strategies, the concept of influencers has been opened up to …

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2020 Product Pricing Guide: Ecommerce Pricing For Your Online Business

Product pricing isn’t as simple as picking a number. Ask too much for your products and services, and people will stop buying. Ask too little, …

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Why You Should be Using MailerLite with Shopify

More than half of the people on the planet use email. Yes, that’s an astounding 3.8 billion people. With this kind of statistic, can you …

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Using Email to Recover Lost Sales from Abandoned Cart Shoppers

There are a variety of reasons why shoppers abandon their carts in the middle of a transaction. In many cases, shoppers get tempted by a …

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