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The Critical Role of Email Marketing

As the overall marketing industry and digital marketing landscape continue to evolve, oftentimes, business owners wonder about the role that email marketing plays in their …

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Shopify vs. WooCommerce: The Best Online Platform for Your Business

Are you considering starting up your online store, but can’t decide whether to use Shopify or Woocommerce? It makes sense! They’re two of the most …

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Tips for Writing Product Descriptions that Sell

If you are in the business to sell a product, especially if your business is online and the customer won’t have the opportunity to touch …

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The Importance of a Good Delivery Strategy

A good customer experience is just as important for eCommerce retailers as it is for brick-and-mortar retailers. In fact, one might argue that that delivery …

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SEO is critical for Businesses of all Sizes

If you are new to marketing your business, or even if you have been representing your company for years and years, you probably hear about …

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Why You Should Hire An Agency to Build Your Shopify Site

More and more, our lives are spent online. We work there, we play there and most of us over-share there. In this ever-increasingly digital world, …

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Pros and Cons of Selling on Marketplaces

When sellers have products ready to put out into the marketplace for sale, they have many approaches to consider. Once the marketing plan is baked, …

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How to Build Buyer Personas For Your Online Store

Your online store needs marketing, and where there’s marketing there is a need for a “buyer persona.” Buyer personas aren’t just another marketing buzzword. It’s …

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How to Build an Email List for Your Store

Over the last ten years or so, marketers all over the globe have expressed concern that the days of email marketing are over. With the …

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