A Frequently Asked Question page (FAQ Page) is an important part of your website. It is a great place to showcase repetitive questions from customers. In addition, having a landing page for common questions allows customers to find what they are looking for easily. If a customer can easily find the answer to their question, they are more apt to stay on the site and continue searching.
Creating a FAQ Page contains more than writing the questions and answers. You want to create a well-thought-out page that is both creative and visually appealing to customers. FAQ Pages are a powerful tool if you create them correctly, and they are well-laid out. There are some steps you can take to make your FAQ page shine.
Tips and Tricks to Creating Your FAQ Page
1. Put Universal Questions First
When creating your FAQ Page, if you are unsure of how to start your page, the best thing you can do is start with universal questions and work from there.
You can always look to your competitors and see what they are doing, take it as inspiration, and then try to create something better.
Questions to ask yourself when answering universal questions are: What are some of the questions about your business that other competitors have not answered? Has any customer asked you a question that you haven’t found on your competitor’s page? It is always good to jot down everything you deem necessary for your FAQ page.
While creating your page, don’t be afraid to add common questions that may seem pretty apparent. Of course, your customer may already have an idea of the answer, but the point of apparent questions is to confirm the basics for them and build trust.
2. Keep Your FAQ Page Well-Organized
Having a FAQ page that is organized and broken down into separate categories/common headings is a great way to eliminate confusion for your customers. When users view your FAQ page, they also don’t want to be searching for a long time, and breaking down your questions into categories and organizing the page will eliminate that frustration. In addition, this will easily allow visitors to find what they are looking for.
Grouping together similar questions is always a good idea, even if it makes the page longer by adding extra words and adding headings. But, if your page is well-organized, the user generally won’t mind scrolling a bit.
3. Make Sure the Questions Are Actually Frequently Asked
When creating an FAQ page, it is important to make sure the questions are ones that the customer is actually asking. It is not a good idea to use this page as a place to share questions that customers aren’t asking. They won’t care about the answers because that’s not the question they were asking.
When creating your FAQ Page, keep in mind that this is where your customer comes to get the most common questions answered. Therefore, always keep your questions on topic and customer-focused.
4. Write Your Questions/Answers Using Your Customers Language
It is no secret that customers and business owners talk differently. While you want your FAQ Page to sound professional, you don’t want it to sound too formal. You want to write your page in a way that resonates with your customers. This means that you should be using their language and any slang that they may use. Fair warning, it may make you cringe if it is not something that you are used to. But, it will turn out to be much more valuable when it comes to search queries and perusing customers.
5. Think and Share Visually
Providing an example or screenshots of what the customer is asking can be a great way to add more value to your page. When adding a visual element, make sure that it applies to the question (you aren’t just adding an image to add an image) and that the size is reasonable for the page. This is one way that you can add value to your site.
Visuals are also a great way to make your page more attractive and usable for customers.
6. Plan for Scanning
Visitors to your site tend to scan the page rather than read everything. Therefore, when creating your page, make sure that your headlines and questions are sized appropriately because they can make a big difference in your page’s usability.
You can bold the questions or make them darker and underlined. This is to ensure that users aren’t missing any questions, and it will make it easier for users to scan the page and find the questions they need.
7. Allow Search
If your FAQ page starts to get longer and exceed a handful of questions, you can always add a search option. This will help your customers find the question they want to ask quickly and easily. It also saves time because they can easily send an inquiry if their question doesn’t pop up. Make it easier on your customers and visitors, and they will thank you.
8. Don’t Over-Do It
While adding a search option is a good idea if you have a lot of repetitive questions, you also need to know when enough is enough.
If you overload your FAQ page with too many questions, it is very easy to overwhelm your readers and prevent them from finding value in the page. So instead, only give customers the questions and answers they want and need.
9. Create Landing Pages
When creating your FAQ page, you can gain some search engine value from your FAQ section if you create landing pages for some of your more important questions. This is important for long-tail searches, which is when a user searches for a whole question.
The goal of an FAQ page is to answer the question concisely and then linking it to one of your blog posts or other pages that has more relevant text. This is a good idea for two reasons. First, it enhances the user experience and may help your pages show up on Google searches.
If you link an answer to a blog post, the customer will get a more in-depth answer to their question and gain more information and insight. Linking to a blog post will also benefit your blog traffic as well. Also, if a customer asks a question on Google that you answer on your FAQ Page and links to a blog post, your blog post that answers the question is more likely to pop up on Google.
10. Customer Focus
The key to a FAQ page and website, in general, is to keep it customer-focused. When you create your website and corresponding pages, building them around your customers and the problems you solve for your customer will enhance the customer experience.
You should keep your customers in mind when creating your website and corresponding pages, including the FAQ page. Keeping your customers in the middle of your thoughts when writing and creating the entirety of your site will always ensure that you will do just fine.
The Overall Purpose of an FAQ Page
The purpose of an FAQ page is to answer any questions that your customers frequently ask. It is important to build trust with your customers, whether it is an online customer or not. Thus, giving them a sense of confidence when they visit your site. Creating high-value content on your FAQ page is a great way to instill confidence in your store and website and keep customers and users coming back for more.
Remember to always think about the customer when you are creating this page. While you want to keep it professional and not seem too casual, there is some wiggle room in the sense that customers, returning, and potential may appreciate the more laid-back approach. Of course, you should always have a well-written, grammatically correct page, but adjusting the tone of your writing to fit your customers’ needs is okay too.