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Product pricing isn’t as simple as picking a number. Ask too much for your products and services, and people will stop buying. Ask too little, …

More than half of the people on the planet use email. Yes, that’s an astounding 3.8 billion people. With this kind of statistic, can you …

There are a variety of reasons why shoppers abandon their carts in the middle of a transaction. In many cases, shoppers get tempted by a …

As the overall marketing industry and digital marketing landscape continue to evolve, oftentimes, business owners wonder about the role that email marketing plays in their …

Are you considering starting up your online store, but can’t decide whether to use Shopify or Woocommerce? It makes sense! They’re two of the most …

If you are in the business to sell a product, especially if your business is online and the customer won’t have the opportunity to touch …

A good customer experience is just as important for eCommerce retailers as it is for brick-and-mortar retailers. In fact, one might argue that that delivery …

If you are new to marketing your business, or even if you have been representing your company for years and years, you probably hear about …

More and more, our lives are spent online. We work there, we play there and most of us over-share there. In this ever-increasingly digital world, …