As the overall marketing industry and digital marketing landscape continue to evolve, oftentimes, business owners wonder about the role that email marketing plays in their business. These advances are incredibly exciting for marketers who now can reach customers in new ways. However, these changes can also create feelings of uncertainty. A key area of concern […]
The Critical Role of Email Marketing Read More »
Are you considering starting up your online store, but can’t decide whether to use Shopify or Woocommerce? It makes sense! They’re two of the most popular eCommerce platforms on the market for a reason. But if you’re trying to decide between Shopify and WooCommerce, how do you know which one is better? The truth is,
Shopify vs. WooCommerce: The Best Online Platform for Your Business Read More »
If you are in the business to sell a product, especially if your business is online and the customer won’t have the opportunity to touch and feel the product before buying, the product description needs to help you make the sale. If your product description doesn’t help the customer to make a connection with the
Tips for Writing Product Descriptions that Sell Read More »
A good customer experience is just as important for eCommerce retailers as it is for brick-and-mortar retailers. In fact, one might argue that that delivery strategy is more important than ever for online stores, as in these cases, customers only have two real opportunities to measure their experience with you. Their web experience when they
The Importance of a Good Delivery Strategy Read More »
If you are new to marketing your business, or even if you have been representing your company for years and years, you probably hear about the importance of SEO to your marketing strategy. In the past, marketers needed to think about how to ensure their ads would show up in the phone book or would
SEO is critical for Businesses of all Sizes Read More »
More and more, our lives are spent online. We work there, we play there and most of us over-share there. In this ever-increasingly digital world, you need a website that isn’t just eye-catching. It has to be continually adapting to trends and search engine algorithms. Sure, you could probably use a DIY website builder, but
Why You Should Hire An Agency to Build Your Shopify Site Read More »
When sellers have products ready to put out into the marketplace for sale, they have many approaches to consider. Once the marketing plan is baked, the social media strategy is buttoned up and social channels are claimed and ready to go, and the inventory has been produced, there really is only one decision left to
Pros and Cons of Selling on Marketplaces Read More »
Your online store needs marketing, and where there’s marketing there is a need for a “buyer persona.” Buyer personas aren’t just another marketing buzzword. It’s an effective tool that can streamline your brand’s goals and help you reach them. Understanding your customers is undoubtedly the most critical part of eCommerce marketing. The foundation of every
How to Build Buyer Personas For Your Online Store Read More »
Over the last ten years or so, marketers all over the globe have expressed concern that the days of email marketing are over. With the rise of social media and the amount of time that people spend online and on social media every day, it’s no wonder that marketers have turned away from some more
How to Build an Email List for Your Store Read More »
As a Shopify store owner, how do you spend your time? Fixated on perfecting customer experience? Scheming for global expansion? Making plans for growing profitability? Unite 2019 – Shopify’s annual development conference – announced several new tools and products that will take your focus off the tech and put it back where it belongs. Global
Exciting New Features And Benefits in Shopify – Unite 2019 Update Read More »
