Marketing

Changes to the Instagram feed API

Changes to Instagram Feeds are Coming March 2, 2020

The Instagram platform will be deprecating its API as of March 2, 2020. This change will immediately affect the Instagram feed section in all Shopify themes, including those used by Shop Style Design, as the access token system was built on the out-going API structure.  Moving forward, the Social Feeds functionality will be removed from all …

Changes to Instagram Feeds are Coming March 2, 2020 Read More »

optimizing-google ads-for-performance

How long does it take to see results from a pay per click(PPC) campaign?

This is a question that we have been getting increasingly frequently and so now seemed like a good time to answer it in a blog. While there are many trains of thought surrounding what constitutes “results,” the consensus seems to be the stage at which the PPC ads are generating more sales than they are …

How long does it take to see results from a pay per click(PPC) campaign? Read More »

build your brand with these steps

Branding Opportunities for Small Businesses

At its core, branding is focused on getting potential customers to relate to a business or product. Building on that, it’s about creating a synonymous connection between a product or service and the business. Branding doesn’t happen overnight, and it can be a hard and time-consuming undertaking. When not done correctly, branding activities can represent …

Branding Opportunities for Small Businesses Read More »

marketing automation chatbots facebook instagram

Level Up Your Store in 2020 With Marketing Automation

As 2020 starts ticking along, marketing automation is expected to continue growing at 8.55%, which is a staggering number when factoring in that more than 51% of companies are using Marketing Automation already. Furthermore, over 58% of companies are already planning to adopt it.  Marketing in 2020 will be focused on creating unique and engaging …

Level Up Your Store in 2020 With Marketing Automation Read More »

Phone showing popular social media platforms including Facebook, Instagram, Pinterest, WhatsApp, Snapchat

2020 Social Media Stats You Need to Know

On the ever-growing platforms that make up social media, marketers are always on the lookout for the latest social media statistics and trends that could help inform their existing strategies. The world of social media can experience drastic changes in just a matter of months, which means it’s crucial to adapt to connect with your audiences …

2020 Social Media Stats You Need to Know Read More »

Why You Should be Using MailerLite with Shopify

More than half of the people on the planet use email. Yes, that’s an astounding 3.8 billion people. With this kind of statistic, can you afford not to incorporate email into your eCommerce store? When you pair email marketing with your Shopify marketing strategy, the benefits to your customers increase by 10-fold. Not only is …

Why You Should be Using MailerLite with Shopify Read More »

Using Email to Recover Lost Sales from Abandoned Cart Shoppers

There are a variety of reasons why shoppers abandon their carts in the middle of a transaction. In many cases, shoppers get tempted by a Facebook review they see, or by a promotion for a new product that they receive in their email. They go to the retailer’s website and put the item in their …

Using Email to Recover Lost Sales from Abandoned Cart Shoppers Read More »

The Critical Role of Email Marketing

As the overall marketing industry and digital marketing landscape continue to evolve, oftentimes, business owners wonder about the role that email marketing plays in their business. These advances are incredibly exciting for marketers who now can reach customers in new ways. However, these changes can also create feelings of uncertainty. A key area of concern …

The Critical Role of Email Marketing Read More »

Scroll to Top