Marketing

How Effective Email Marketing Campaigns Can Be Useful to Drive Sales

Email marketing campaigns are vital to every e-commerce shop’s arsenal. Promotions are an excellent way to keep current customers, convince old ones to stay, and gain more purchases. The issue with promotional incentives is that they flood potential customer’s inboxes every day. If you aren’t handling your marketing efforts smartly and creatively, it will more …

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Social Media Marketing Myths

Social Media Marketing has become a vital component in every brand’s marketing strategy. Social media’s benefit when marketing your brand has changed at such a fast pace in recent years. Social Media doesn’t just let businesses reach their target audience. It also allows companies to engage with their audience, promote their products and services provided, …

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Changes to the Instagram feed API

Changes to Instagram Feeds are Coming March 2, 2020

The Instagram platform will be deprecating its API as of March 2, 2020. This change will immediately affect the Instagram feed section in all Shopify themes, including those used by Shop Style Design, as the access token system was built on the out-going API structure.  Moving forward, the Social Feeds functionality will be removed from all …

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How long does it take to see results from a pay per click(PPC) campaign?

This is a question that we have been getting increasingly frequently and so now seemed like a good time to answer it in a blog. While there are many trains of thought surrounding what constitutes “results,” the consensus seems to be the stage at which the PPC ads are generating more sales than they are …

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Branding Opportunities for Small Businesses

At its core, branding focuses on getting potential customers to relate to a business or product. Building on that, it’s about creating a synonymous connection between a product or service and the business. Branding opportunities don’t happen overnight, and it can be a hard and time-consuming undertaking. When not done correctly, certain branding opportunities can …

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Level Up Your Store in 2020 With Marketing Automation

As 2020 starts ticking along, marketing automation is expected to continue growing at 8.55%, which is a staggering number when factoring in that more than 51% of companies are using Marketing Automation already. Furthermore, over 58% of companies are already planning to adopt it.  Marketing in 2020 will be focused on creating unique and engaging …

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Phone showing popular social media platforms including Facebook, Instagram, Pinterest, WhatsApp, Snapchat

2020 Social Media Stats You Need to Know

On the ever-growing platforms that make up social media, marketers are always on the lookout for the latest social media statistics and trends that could help inform their existing strategies. The world of social media can experience drastic changes in just a matter of months, which means it’s crucial to adapt to connect with your audiences …

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Why You Should be Using MailerLite with Shopify

More than half of the people on the planet use email. Yes, that’s an astounding 3.8 billion people. With this kind of statistic, can you afford not to incorporate email into your eCommerce store? When you pair email marketing with your Shopify marketing strategy, the benefits to your customers increase by 10-fold. Not only is …

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