Marketing

Social Proof – How to Use Your Most Influential Marketing Asset

It is unconventional for visitors that are brand-new to your site to become life-long customers right off the bat. Your business needs to earn their trust.  Social proof is a great tool in facilitating that process. It is one of the most effective tools for building confidence in an e-commerce business. It even has the …

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21 Call to Action Examples You Can’t Help But Click

Call to Actions (CTA) are important for a particular page on your site and your whole website. They can be part of a singular webpage, an advertisement, or a piece of content on your site. A call-to-action encourages the audience to do something. In terms of business, call-to-actions can help a business convert a visitor …

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Psychological Triggers to Increase Sales and Influence Customers

Have you been using the same techniques repeatedly to increase sales but haven’t seen the results that you were hoping for? If you want to increase sales and influence your customers to buy more, you have to get inside their heads. Figure out what they are looking for and what you can do to convince …

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The Stages of Business Social Media Grief

What is business social media grief? Business social media in some organizations come with a few challenges and obstacles. However, few challenges are met when the business has the knowledge and experience to design a well-thought-out, competitive social media marketing strategy. This also includes a content marketing strategy that focuses on the brand and its …

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Cross-Selling – Convincing Customers That They Do Need 1 More Thing

“Don’t go yet! There’s more!” We have all been browsing online and see those words just as we are about to check out. Does it make you pause and go back and add more to your shop? That’s cross-selling.  A cross-sell is when online stores or retailers offer a complementary product to a customer. Cross-selling …

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How Effective Email Marketing Campaigns Can Be Useful to Drive Sales

Email marketing campaigns are vital to every e-commerce shop’s arsenal. Promotions are an excellent way to keep current customers, convince old ones to stay, and gain more purchases. The issue with promotional incentives is that they flood potential customer’s inboxes every day. If you aren’t handling your marketing efforts smartly and creatively, it will more …

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Changes to the Instagram feed API

Changes to Instagram Feeds are Coming March 2, 2020

The Instagram platform will be deprecating its API as of March 2, 2020. This change will immediately affect the Instagram feed section in all Shopify themes, including those used by Shop Style Design, as the access token system was built on the out-going API structure.  Moving forward, the Social Feeds functionality will be removed from all …

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