eCommerce

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Myth Busting – e-Commerce Edition – Vol 1.

Several myths surround e-commerce websites that make running successful sites harder. Today we’re beginning a series of posts every few weeks that will look to identify and dispel some of these e-commerce myths that we frequently come across. These misconceptions cross the boundaries of e-commerce platforms, products sold, and countries the businesses are operated in …

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The Critical Importance of Good Product Photography

While they are often an afterthought, the product images featured on your e-commerce site are amongst the most important pieces of content. Human beings are visual by nature, we process information and make decisions based on what we see. Everyone has heard the adage “a picture is worth 1000 words,” and that holds true even …

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What Does Magento 1 Going End-of-Life Mean?

Magento carves out a unique place within the e-commerce ecosystem, having been built primarily on open source technology. Known for offering a flexible cart system, Magento has been a favorite of enterprise-level brands selling online due to the level of control it provides over both the look and functionality of online stores. A quick search …

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Dial in Pricing Without Losing Customers

Adjusting your product pricing is an aspect of business that can make many business owners uneasy because of the unknown, specifically, how customers will take the changes and by extension, how that will affect the bottom line. Many entrepreneurs find it easier to continue with the prices that they have historically sold their products and …

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Eight Best Practices for Running Successful Promotions

Sales are exciting. For the business running the deal, there’s the rush of satisfying excited customers, receiving lots of orders, and making a healthy profit. On the customer side, there’s the delight of purchasing something new and the gratification of saving money on an item they wanted or needed. Successful promotions deliver rewarding results for …

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10 Strategies to Beat the Winter Sales Blues

Winter has come in the United States and Canada, which means that consumers are dealing with the post-Christmas blues. Credit card bills are arriving in the mail, and attention is on coping with the inevitable overspend of December instead of shopping for the new year. Historically, January has been one of the slowest sales months …

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2020 Product Pricing Guide: Ecommerce Pricing For Your Online Business

Product pricing isn’t as simple as picking a number. Ask too much for your products and services, and people will stop buying. Ask too little, and your profit margins will fall off of the scale. Your customers may also assume your product is of poor quality. Finding the right price balance – or equilibrium – …

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Shopify vs. WooCommerce: The Best Online Platform for Your Business

Are you considering starting up your online store, but can’t decide whether to use Shopify or Woocommerce? It makes sense! They’re two of the most popular eCommerce platforms on the market for a reason. But if you’re trying to decide between Shopify and WooCommerce, how do you know which one is better? The truth is, …

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