eCommerce

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Delivering an Excellent Customer Experience in 2020

What is customer experience management? Customer Experience Management (CXM) is often defined as the practice of designing and reacting to customer interactions to meet or exceed their expectations, leading to higher customer satisfaction, loyalty, and advocacy, as initially outlined by Gartner. CXM is made up of many components, from mobile responsiveness to clear calls to …

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eCommerce SEO – the difference between success and failure in 2020

eCommerce in 2020 will continue to be an uphill battle as competition continues to increase. While the fundamental reality that the success of your eCommerce store is chiefly reliant on sales has been true since the dawn of the Internet, finding success is becoming increasingly difficult with each passing year. Effectively, if you want your eCommerce …

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Myth Busting – e-Commerce Edition – Vol 1.

Several myths surround e-commerce websites that make running successful sites harder. Today we’re beginning a series of posts every few weeks that will look to identify and dispel some of these e-commerce myths that we frequently come across. These misconceptions cross the boundaries of e-commerce platforms, products sold, and countries the businesses are operated in …

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The Critical Importance of Good Product Photography

While they are often an afterthought, the product images featured on your e-commerce site are amongst the most important pieces of content. Human beings are visual by nature, we process information and make decisions based on what we see. Everyone has heard the adage “a picture is worth 1000 words,” and that holds true even …

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What Does Magento 1 Going End-of-Life Mean?

Magento carves out a unique place within the e-commerce ecosystem, having been built primarily on open source technology. Known for offering a flexible cart system, Magento has been a favorite of enterprise-level brands selling online due to the level of control it provides over both the look and functionality of online stores. A quick search …

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Dial in Pricing Without Losing Customers

Adjusting your product pricing is an aspect of business that can make many business owners uneasy because of the unknown, specifically, how customers will take the changes and by extension, how that will affect the bottom line. Many entrepreneurs find it easier to continue with the prices that they have historically sold their products and …

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