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Why You Should Hire An Agency to Build Your Shopify Site

More and more, our lives are spent online. We work there, we play there and most of us over-share there. In this ever-increasingly digital world, you need a website that isn’t just eye-catching. It has to be continually adapting to trends and search engine algorithms. Sure, you could probably use a DIY website builder, but …

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How to Build Buyer Personas For Your Online Store

Your online store needs marketing, and where there’s marketing there is a need for a “buyer persona.” Buyer personas aren’t just another marketing buzzword. It’s an effective tool that can streamline your brand’s goals and help you reach them. Understanding your customers is undoubtedly the most critical part of eCommerce marketing. The foundation of every …

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Exciting New Features And Benefits in Shopify – Unite 2019 Update

As a Shopify store owner, how do you spend your time? Fixated on perfecting customer experience? Scheming for global expansion? Making plans for growing profitability? Unite 2019 – Shopify’s annual development conference – announced several new tools and products that will take your focus off the tech and put it back where it belongs. Global …

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Emails Your Shop Has to Start Using

Email marketing continues to be a critical strategy for marketers. While social media is becoming more and more popular and is an essential endeavor in the marketing plan, the best way to get personalized communications to customers is through email. Not only that, but email marketing continues to be an overall low-cost tactic in comparison …

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Productivity Hacks for Entrepreneurs and Small Business Owners

Productivity is mission-critical for any small business owner or entrepreneur. In either role you will inevitably be called on to perform many tasks, putting on the hat of marketer or manager, customer service representative or salesperson. Inevitably all duties fall to you. Figuring out how to keep on track and continue to grow your business …

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The 19 Biggest Reasons Why You Should Be Facebook Advertising

Do you want to understand the value of Facebook advertising? In the list below, we are going to cover 19 benefits that Facebook advertising provides for your business. One of the biggest mistakes a business can make is not leveraging all of the benefits that Facebook advertising has to offer. Doing something with regards to …

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