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Branding Opportunities for Small Businesses

At its core, branding focuses on getting potential customers to relate to a business or product. Building on that, it’s about creating a synonymous connection between a product or service and the business. Branding opportunities don’t happen overnight, and it can be a hard and time-consuming undertaking. When not done correctly, certain branding opportunities can …

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Level Up Your Store in 2020 With Marketing Automation

As 2020 starts ticking along, marketing automation is expected to continue growing at 8.55%, which is a staggering number when factoring in that more than 51% of companies are using Marketing Automation already. Furthermore, over 58% of companies are already planning to adopt it.  Marketing in 2020 will be focused on creating unique and engaging …

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Critical eCommerce Mistakes to Avoid

As more and more devices and electronic gadgets make their way into our daily lives, people are spending more of their time online. It seems obvious, right? Today’s average adult has 2.3 media devices, including a smartphone, laptop, eReader, or other. Not only that, but the average adult in the United States spends over two …

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Shopify Unite 2019 Summary

The Shopify Partners Conference just wrapped up in Toronto, Canada. Taking place on June 18 – 20, 2019, the Shop Style Design team led by Alexander McCulloch (Co-Founder) and Mark Hill (Head of Support) were proud to attend this year’s event. At Unite, Shopify leaders took to the stage and shared their vision on the future of …

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