Author name: Shop Style Design Team

The Stages of Business Social Media Grief

What is business social media grief? Business social media in some organizations come with a few challenges and obstacles. However, few challenges are met when the business has the knowledge and experience to design a well-thought-out, competitive social media marketing strategy. This also includes a content marketing strategy that focuses on the brand and its […]

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Cross-Selling – Convincing Customers That They Do Need 1 More Thing

“Don’t go yet! There’s more!” We have all been browsing online and see those words just as we are about to check out. Does it make you pause and go back and add more to your shop? That’s cross-selling.  A cross-sell is when online stores or retailers offer a complementary product to a customer. Cross-selling

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How to Write an Effective Return Policy Customers Love

Designing an effective return policy is one of the most essential parts of your business strategy. If you have a policy with many loopholes, it could potentially cost you a significant amount of money. What is a return policy? A return policy is a document that outlines your business’s process and requirements for accepting returns from customers. It covers how customers should request a return and what they should expect from

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How Effective Email Marketing Campaigns Can Be Useful to Drive Sales

Email marketing campaigns are vital to every e-commerce shop’s arsenal. Promotions are an excellent way to keep current customers, convince old ones to stay, and gain more purchases. The issue with promotional incentives is that they flood potential customer’s inboxes every day. If you aren’t handling your marketing efforts smartly and creatively, it will more

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Delivering an Excellent Customer Experience in 2020

What is customer experience management? Customer Experience Management (CXM) is often defined as the practice of designing and reacting to customer interactions to meet or exceed their expectations, leading to higher customer satisfaction, loyalty, and advocacy, as initially outlined by Gartner. CXM is made up of many components, from mobile responsiveness to clear calls to

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