Magento carves out a unique place within the e-commerce ecosystem, having been built primarily on open source technology. Known for offering a flexible cart system, Magento has been a favorite of enterprise-level brands selling online due to the level of control it provides over both the look and functionality of online stores. A quick search […]
What Does Magento 1 Going End-of-Life Mean? Read More »
Every business owner has found themselves thinking, “how do I drive more traffic to my store?”. Perhaps you have recently taken the time to complete your store setup, or maybe you’ve opened up and found yourself with zero sales. It’s also possible that your business has been growing over the past year but has recently
Five Approaches to Generating More Traffic Read More »
Adjusting your product pricing is an aspect of business that can make many business owners uneasy because of the unknown, specifically, how customers will take the changes and by extension, how that will affect the bottom line. Many entrepreneurs find it easier to continue with the prices that they have historically sold their products and
Dial in Pricing Without Losing Customers Read More »
Running a Shopify store can be hard. First, you need to dial in your products and pricing. Next, you need to work on your marketing, and finally, you need to make sure you’re watching your Shopify analytics to recognize any bottlenecks and improve the way your store works. In this post, we’re going to examine
Understanding eCommerce Analytics Read More »
Sales are exciting. For the business running the deal, there’s the rush of satisfying excited customers, receiving lots of orders, and making a healthy profit. On the customer side, there’s the delight of purchasing something new and the gratification of saving money on an item they wanted or needed. Successful promotions deliver rewarding results for
Eight Best Practices for Running Successful Promotions Read More »
Winter has come in the United States and Canada, which means that consumers are dealing with the post-Christmas blues. Credit card bills are arriving in the mail, and attention is on coping with the inevitable overspend of December instead of shopping for the new year. Historically, January has been one of the slowest sales months
10 Strategies to Beat the Winter Sales Blues Read More »
Product pricing isn’t as simple as picking a number. Ask too much for your products and services, and people will stop buying. Ask too little, and your profit margins will fall off of the scale. Your customers may also assume your product is of poor quality. Finding the right price balance – or equilibrium –
2020 Product Pricing Guide: Ecommerce Pricing For Your Online Business Read More »
Are you considering starting up your online store, but can’t decide whether to use Shopify or Woocommerce? It makes sense! They’re two of the most popular eCommerce platforms on the market for a reason. But if you’re trying to decide between Shopify and WooCommerce, how do you know which one is better? The truth is,
Shopify vs. WooCommerce: The Best Online Platform for Your Business Read More »
If you are in the business to sell a product, especially if your business is online and the customer won’t have the opportunity to touch and feel the product before buying, the product description needs to help you make the sale. If your product description doesn’t help the customer to make a connection with the
Tips for Writing Product Descriptions that Sell Read More »
A good customer experience is just as important for eCommerce retailers as it is for brick-and-mortar retailers. In fact, one might argue that that delivery strategy is more important than ever for online stores, as in these cases, customers only have two real opportunities to measure their experience with you. Their web experience when they
The Importance of a Good Delivery Strategy Read More »
