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The Critical Importance of Good Product Photography

While they are often an afterthought, the product images featured on your e-commerce site are amongst the most important pieces of content. Human beings are visual by nature, we process information and make decisions based on what we see. Everyone has heard the adage “a picture is worth 1000 words,” and that holds true even …

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Dial in Pricing Without Losing Customers

Adjusting your product pricing is an aspect of business that can make many business owners uneasy because of the unknown, specifically, how customers will take the changes and by extension, how that will affect the bottom line. Many entrepreneurs find it easier to continue with the prices that they have historically sold their products and …

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Building a Trustworthy eCommerce Website

Online shopping isn’t a new trend that’s just becoming popular, and it’s no longer solely the domain of the millennial. eCommerce is becoming more prevalent, and everyone is shopping online to some degree. This means anything from checking out on a company’s website and heading to the store to pick up your products or shopping …

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