eCommerce

The Stages of Business Social Media Grief

What is business social media grief? Business social media in some organizations come with a few challenges and obstacles. However, few challenges are met when the business has the knowledge and experience to design a well-thought-out, competitive social media marketing strategy. This also includes a content marketing strategy that focuses on the brand and its …

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Cross-Selling – Convincing Customers That They Do Need 1 More Thing

“Don’t go yet! There’s more!” We have all been browsing online and see those words just as we are about to check out. Does it make you pause and go back and add more to your shop? That’s cross-selling.  A cross-sell is when online stores or retailers offer a complementary product to a customer. Cross-selling …

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How to Write an Effective Return Policy Customers Love

Designing an effective return policy is one of the most essential parts of your business strategy. If you have a policy with many loopholes, it could potentially cost you a significant amount of money. What is a return policy? A return policy is a document that outlines your business’s process and requirements for accepting returns from customers. It covers how customers should request a return and what they should expect from …

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Delivering an Excellent Customer Experience in 2020

What is customer experience management? Customer Experience Management (CXM) is often defined as the practice of designing and reacting to customer interactions to meet or exceed their expectations, leading to higher customer satisfaction, loyalty, and advocacy, as initially outlined by Gartner. CXM is made up of many components, from mobile responsiveness to clear calls to …

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Increasing sales through SEO

eCommerce SEO – the difference between success and failure in 2020

eCommerce in 2020 will continue to be an uphill battle as competition continues to increase. While the fundamental reality that the success of your eCommerce store is chiefly reliant on sales has been true since the dawn of the Internet, finding success is becoming increasingly difficult with each passing year. Effectively, if you want your eCommerce …

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Myth Busting – e-Commerce Edition – Vol 1.

Several myths surround e-commerce websites that make running successful sites harder. Today we’re beginning a series of posts every few weeks that will look to identify and dispel some of these e-commerce myths that we frequently come across. These misconceptions cross the boundaries of e-commerce platforms, products sold, and countries the businesses are operated in …

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