eCommerce

Eight Best Practices for Running Successful Promotions

Sales are exciting. For the business running the deal, there’s the rush of satisfying excited customers, receiving lots of orders, and making a healthy profit. On the customer side, there’s the delight of purchasing something new and the gratification of saving money on an item they wanted or needed. Successful promotions deliver rewarding results for …

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10 Strategies to Beat the Winter Sales Blues

Winter has come in the United States and Canada, which means that consumers are dealing with the post-Christmas blues. Credit card bills are arriving in the mail, and attention is on coping with the inevitable overspend of December instead of shopping for the new year. Historically, January has been one of the slowest sales months …

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2020 Product Pricing Guide: Ecommerce Pricing For Your Online Business

Product pricing isn’t as simple as picking a number. Ask too much for your products and services, and people will stop buying. Ask too little, and your profit margins will fall off of the scale. Your customers may also assume your product is of poor quality. Finding the right price balance – or equilibrium – …

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Shopify vs. WooCommerce: The Best Online Platform for Your Business

Are you considering starting up your online store, but can’t decide whether to use Shopify or Woocommerce? It makes sense! They’re two of the most popular eCommerce platforms on the market for a reason. But if you’re trying to decide between Shopify and WooCommerce, how do you know which one is better? The truth is, …

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Tips for Writing Product Descriptions that Sell

If you are in the business to sell a product, especially if your business is online and the customer won’t have the opportunity to touch and feel the product before buying, the product description needs to help you make the sale. If your product description doesn’t help the customer to make a connection with the …

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The Importance of a Good Delivery Strategy

A good customer experience is just as important for eCommerce retailers as it is for brick-and-mortar retailers. In fact, one might argue that that delivery strategy is more important than ever for online stores, as in these cases, customers only have two real opportunities to measure their experience with you. Their web experience when they …

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Why You Should Hire An Agency to Build Your Shopify Site

More and more, our lives are spent online. We work there, we play there and most of us over-share there. In this ever-increasingly digital world, you need a website that isn’t just eye-catching. It has to be continually adapting to trends and search engine algorithms. Sure, you could probably use a DIY website builder, but …

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How to Build Buyer Personas For Your Online Store

Your online store needs marketing, and where there’s marketing there is a need for a “buyer persona.” Buyer personas aren’t just another marketing buzzword. It’s an effective tool that can streamline your brand’s goals and help you reach them. Understanding your customers is undoubtedly the most critical part of eCommerce marketing. The foundation of every …

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Exciting New Features And Benefits in Shopify – Unite 2019 Update

As a Shopify store owner, how do you spend your time? Fixated on perfecting customer experience? Scheming for global expansion? Making plans for growing profitability? Unite 2019 – Shopify’s annual development conference – announced several new tools and products that will take your focus off the tech and put it back where it belongs. Global …

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