Meta Descriptions are an essential part of your listing on Google. While they may not make you rank higher in Search Engine Optimization, it helps with user engagement and lets your customer know what the page is all about. In addition, having a well-written meta description may decide between a customer clicking on the page […]
Meta Descriptions in 2022 Read More »
Call to Actions (CTA) are important for a particular page on your site and your whole website. They can be part of a singular webpage, an advertisement, or a piece of content on your site. A call-to-action encourages the audience to do something. In terms of business, call-to-actions can help a business convert a visitor
21 Call to Action Examples You Can’t Help But Click Read More »
What is business social media grief? Business social media in some organizations come with a few challenges and obstacles. However, few challenges are met when the business has the knowledge and experience to design a well-thought-out, competitive social media marketing strategy. This also includes a content marketing strategy that focuses on the brand and its
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At its core, branding focuses on getting potential customers to relate to a business or product. Building on that, it’s about creating a synonymous connection between a product or service and the business. Branding opportunities don’t happen overnight, and it can be a hard and time-consuming undertaking. When not done correctly, certain branding opportunities can
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As 2020 starts ticking along, marketing automation is expected to continue growing at 8.55%, which is a staggering number when factoring in that more than 51% of companies are using Marketing Automation already. Furthermore, over 58% of companies are already planning to adopt it. Marketing in 2020 will be focused on creating unique and engaging
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As more and more devices and electronic gadgets make their way into our daily lives, people are spending more of their time online. It seems obvious, right? Today’s average adult has 2.3 media devices, including a smartphone, laptop, eReader, or other. Not only that, but the average adult in the United States spends over two
Critical eCommerce Mistakes to Avoid Read More »
The Shopify Partners Conference just wrapped up in Toronto, Canada. Taking place on June 18 – 20, 2019, the Shop Style Design team led by Alexander McCulloch (Co-Founder) and Mark Hill (Head of Support) were proud to attend this year’s event. At Unite, Shopify leaders took to the stage and shared their vision on the future of
Shopify Unite 2019 Summary Read More »
You might be wondering why there is suddenly so much focus on content marketing or thinking to yourself “hasn’t content always been critical?” The reality is that content is the beginning before there was anything else, there needed to be content. Content has propelled the Internet, and it continues to be a top factor in
16 Tips for Better Content Marketing Read More »
