Marketing

Using Email to Recover Lost Sales from Abandoned Cart Shoppers

There are a variety of reasons why shoppers abandon their carts in the middle of a transaction. In many cases, shoppers get tempted by a Facebook review they see, or by a promotion for a new product that they receive in their email. They go to the retailer’s website and put the item in their …

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The Critical Role of Email Marketing

As the overall marketing industry and digital marketing landscape continue to evolve, oftentimes, business owners wonder about the role that email marketing plays in their business. These advances are incredibly exciting for marketers who now can reach customers in new ways. However, these changes can also create feelings of uncertainty. A key area of concern …

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Emails Your Shop Has to Start Using

Email marketing continues to be a critical strategy for marketers. While social media is becoming more and more popular and is an essential endeavor in the marketing plan, the best way to get personalized communications to customers is through email. Not only that, but email marketing continues to be an overall low-cost tactic in comparison …

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Critical eCommerce Mistakes to Avoid

As more and more devices and electronic gadgets make their way into our daily lives, people are spending more of their time online. It seems obvious, right? Today’s average adult has 2.3 media devices, including a smartphone, laptop, eReader, or other. Not only that, but the average adult in the United States spends over two …

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The Proof is in the Reviews – Why Customer Reviews and Reputation Management is Critical for your Business

The use of social media by Americans and other countries throughout the world continues to be on the rise. Presently, there are an estimated 3.5 billion people that have at least one social media account – that’s 45% of the world’s total population! Not only that, but these social-savvy customers spend over two hours online …

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Shopify Unite 2019 Summary

The Shopify Partners Conference just wrapped up in Toronto, Canada. Taking place on June 18 – 20, 2019, the Shop Style Design team led by Alexander McCulloch (Co-Founder) and Mark Hill (Head of Support) were proud to attend this year’s event. At Unite, Shopify leaders took to the stage and shared their vision on the future of …

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The 19 Biggest Reasons Why You Should Be Facebook Advertising

Do you want to understand the value of Facebook advertising? In the list below, we are going to cover 19 benefits that Facebook advertising provides for your business. One of the biggest mistakes a business can make is not leveraging all of the benefits that Facebook advertising has to offer. Doing something with regards to …

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