When sellers have products ready to put out into the marketplace for sale, they have many approaches to consider. Once the marketing plan is baked, the social media strategy is buttoned up and social channels are claimed and ready to go, and the inventory has been produced, there really is only one decision left to […]
Pros and Cons of Selling on Marketplaces Read More »
Your online store needs marketing, and where there’s marketing there is a need for a “buyer persona.” Buyer personas aren’t just another marketing buzzword. It’s an effective tool that can streamline your brand’s goals and help you reach them. Understanding your customers is undoubtedly the most critical part of eCommerce marketing. The foundation of every
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Over the last ten years or so, marketers all over the globe have expressed concern that the days of email marketing are over. With the rise of social media and the amount of time that people spend online and on social media every day, it’s no wonder that marketers have turned away from some more
How to Build an Email List for Your Store Read More »
As a Shopify store owner, how do you spend your time? Fixated on perfecting customer experience? Scheming for global expansion? Making plans for growing profitability? Unite 2019 – Shopify’s annual development conference – announced several new tools and products that will take your focus off the tech and put it back where it belongs. Global
Exciting New Features And Benefits in Shopify – Unite 2019 Update Read More »
Email marketing continues to be a critical strategy for marketers. While social media is becoming more and more popular and is an essential endeavor in the marketing plan, the best way to get personalized communications to customers is through email. Not only that, but email marketing continues to be an overall low-cost tactic in comparison
Emails Your Shop Has to Start Using Read More »
It may sound trite, but that old business saying we’ve heard since our first high school job still rings true. We all know today that there’s nothing more important than customers – and future customers – for eCommerce growth and Shopify sales. The cardinal rule of business has always been that a company must provide
Customer Service Is King Read More »
As more and more devices and electronic gadgets make their way into our daily lives, people are spending more of their time online. It seems obvious, right? Today’s average adult has 2.3 media devices, including a smartphone, laptop, eReader, or other. Not only that, but the average adult in the United States spends over two
Critical eCommerce Mistakes to Avoid Read More »
The use of social media by Americans and other countries throughout the world continues to be on the rise. Presently, there are an estimated 3.5 billion people that have at least one social media account – that’s 45% of the world’s total population! Not only that, but these social-savvy customers spend over two hours online
The Shopify Partners Conference just wrapped up in Toronto, Canada. Taking place on June 18 – 20, 2019, the Shop Style Design team led by Alexander McCulloch (Co-Founder) and Mark Hill (Head of Support) were proud to attend this year’s event. At Unite, Shopify leaders took to the stage and shared their vision on the future of
Shopify Unite 2019 Summary Read More »
