Adjusting your product pricing is an aspect of business that can make many business owners uneasy because of the unknown, specifically, how customers will take the changes and by extension, how that will affect the bottom line. Many entrepreneurs find it easier to continue with the prices that they have historically sold their products and […]
Dial in Pricing Without Losing Customers Read More »
Running a Shopify store can be hard. First, you need to dial in your products and pricing. Next, you need to work on your marketing, and finally, you need to make sure you’re watching your Shopify analytics to recognize any bottlenecks and improve the way your store works. In this post, we’re going to examine
Understanding eCommerce Analytics Read More »
On the ever-growing platforms that make up social media, marketers are always on the lookout for the latest social media statistics and trends that could help inform their existing strategies. The world of social media can experience drastic changes in just a matter of months, which means it’s crucial to adapt to connect with your audiences
2020 Social Media Stats You Need to Know Read More »
Sales are exciting. For the business running the deal, there’s the rush of satisfying excited customers, receiving lots of orders, and making a healthy profit. On the customer side, there’s the delight of purchasing something new and the gratification of saving money on an item they wanted or needed. Successful promotions deliver rewarding results for
Eight Best Practices for Running Successful Promotions Read More »
Now is the time to decide your New Year’s resolution. What are your goals for 2020? Read more, learn a new language, make it to the gym? No matter your goal, the team here at Shop Style Design is here to help you. On a completely different note, what do you think your business resolution
Setting Your 2020 Social Media Resolutions Read More »
Winter has come in the United States and Canada, which means that consumers are dealing with the post-Christmas blues. Credit card bills are arriving in the mail, and attention is on coping with the inevitable overspend of December instead of shopping for the new year. Historically, January has been one of the slowest sales months
10 Strategies to Beat the Winter Sales Blues Read More »
As more and more businesses embrace social media as a vital part of their marketing strategies, the concept of influencers has been opened up to exceptional scrutiny. Influencers have taken the main stage in recent years across a variety of social media platforms, but none as much as Instagram. Per a March 2019 article from
Why Instagram Influencers are Overrated Read More »
Product pricing isn’t as simple as picking a number. Ask too much for your products and services, and people will stop buying. Ask too little, and your profit margins will fall off of the scale. Your customers may also assume your product is of poor quality. Finding the right price balance – or equilibrium –
2020 Product Pricing Guide: Ecommerce Pricing For Your Online Business Read More »
More than half of the people on the planet use email. Yes, that’s an astounding 3.8 billion people. With this kind of statistic, can you afford not to incorporate email into your eCommerce store? When you pair email marketing with your Shopify marketing strategy, the benefits to your customers increase by 10-fold. Not only is
Why You Should be Using MailerLite with Shopify Read More »
There are a variety of reasons why shoppers abandon their carts in the middle of a transaction. In many cases, shoppers get tempted by a Facebook review they see, or by a promotion for a new product that they receive in their email. They go to the retailer’s website and put the item in their
Using Email to Recover Lost Sales from Abandoned Cart Shoppers Read More »
