“Don’t go yet! There’s more!” We have all been browsing online and see those words just as we are about to check out. Does it make you pause and go back and add more to your shop? That’s cross-selling. A cross-sell is when online stores or retailers offer a complementary product to a customer. Cross-selling […]
Cross-Selling – Convincing Customers That They Do Need 1 More Thing Read More »
When you are creating your online store, there is always that sense of doubt. You may hear people say things about running an e-commerce business that causes you to pause and think twice about what you are doing. There are many myths about e-commerce and running an e-commerce business. Regardless if you are superstitious or
7 E-Commerce Myths Debunked Read More »
Whether a retailer has a physical store or is solely online, they are still vulnerable to theft and eCommerce fraud. Even though shoppers cannot physically shoplift products from an online store, online retailers are still vulnerable to fraudsters who target not only shoppers but also merchants or, in some cases, both. So, what is eCommerce
Ecommerce Fraud and How to Prevent It Read More »
Sales are exciting. For the business running the deal, there’s the rush of satisfying excited customers, receiving lots of orders, and making a healthy profit. On the customer side, there’s the delight of purchasing something new and the gratification of saving money on an item they wanted or needed. Successful promotions deliver rewarding results for
Eight Best Practices for Running Successful Promotions Read More »
Now is the time to decide your New Year’s resolution. What are your goals for 2020? Read more, learn a new language, make it to the gym? No matter your goal, the team here at Shop Style Design is here to help you. On a completely different note, what do you think your business resolution
Setting Your 2020 Social Media Resolutions Read More »
Winter has come in the United States and Canada, which means that consumers are dealing with the post-Christmas blues. Credit card bills are arriving in the mail, and attention is on coping with the inevitable overspend of December instead of shopping for the new year. Historically, January has been one of the slowest sales months
10 Strategies to Beat the Winter Sales Blues Read More »
Product pricing isn’t as simple as picking a number. Ask too much for your products and services, and people will stop buying. Ask too little, and your profit margins will fall off of the scale. Your customers may also assume your product is of poor quality. Finding the right price balance – or equilibrium –
2020 Product Pricing Guide: Ecommerce Pricing For Your Online Business Read More »
More than half of the people on the planet use email. Yes, that’s an astounding 3.8 billion people. With this kind of statistic, can you afford not to incorporate email into your eCommerce store? When you pair email marketing with your Shopify marketing strategy, the benefits to your customers increase by 10-fold. Not only is
Why You Should be Using MailerLite with Shopify Read More »
There are a variety of reasons why shoppers abandon their carts in the middle of a transaction. In many cases, shoppers get tempted by a Facebook review they see, or by a promotion for a new product that they receive in their email. They go to the retailer’s website and put the item in their
Using Email to Recover Lost Sales from Abandoned Cart Shoppers Read More »
As the overall marketing industry and digital marketing landscape continue to evolve, oftentimes, business owners wonder about the role that email marketing plays in their business. These advances are incredibly exciting for marketers who now can reach customers in new ways. However, these changes can also create feelings of uncertainty. A key area of concern
The Critical Role of Email Marketing Read More »
