A Frequently Asked Question page (FAQ Page) is an important part of your website. It is a great place to showcase repetitive questions from customers. In addition, having a landing page for common questions allows customers to find what they are looking for easily. If a customer can easily find the answer to their question, […]
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It is unconventional for visitors that are brand-new to your site to become life-long customers right off the bat. Your business needs to earn their trust. Social proof is a great tool in facilitating that process. It is one of the most effective tools for building confidence in an e-commerce business. It even has the
Social Proof – How to Use Your Most Influential Marketing Asset Read More »
Meta Descriptions are an essential part of your listing on Google. While they may not make you rank higher in Search Engine Optimization, it helps with user engagement and lets your customer know what the page is all about. In addition, having a well-written meta description may decide between a customer clicking on the page
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Personal branding is a word that is essential to any business. It’s not about fame or having a fake audience; it’s about what makes you, you. It is a way that can make you stand out from others and makes you easily identifiable. When you Google your name, what comes up in the search results? If nothing
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Whether it is a retail store or an online business, or both, running a business can be hard work. First, you create a whole shop for people to browse through and find something they like. But, if nobody knows what you are selling, they aren’t buying. That’s why promoting a product is so essential to
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Is your main navigation easy to follow for users who come across your website? When a user first lands on the homepage of your site, you want them to know what type of products you sell. Structuring the main navigation properly ensures that customers can infer what kind of products are on the site. Many
Ecommerce Usability – The Main Navigation Should Display Product Categories Read More »
It is important to make yourself readily available to your customers in today’s digital age. You want to be able to answer questions, diffuse situations, and create a welcoming environment that will keep them coming back for more. Thankfully, that is more possible than ever with live chat post-click landing pages. Businesses nowadays are making
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Alt tags are an important process in your maintaining your site. While it can be a time-consuming process, it also serves a great purpose. An “alt tag,” “alt attribute,” “alt description,” or “alt text” is an HTML attribute that applies to image tags providing a text alternative for search engines, such as Google. Creating alt
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Call to Actions (CTA) are important for a particular page on your site and your whole website. They can be part of a singular webpage, an advertisement, or a piece of content on your site. A call-to-action encourages the audience to do something. In terms of business, call-to-actions can help a business convert a visitor
21 Call to Action Examples You Can’t Help But Click Read More »
Have you been using the same techniques repeatedly to increase sales but haven’t seen the results that you were hoping for? If you want to increase sales and influence your customers to buy more, you have to get inside their heads. Figure out what they are looking for and what you can do to convince
Psychological Triggers to Increase Sales and Influence Customers Read More »
